Return to Checklist: Winter / Summer
Advertising your program:
A program brochure and website have two purposes: to promote your program and to provide information about it. CFIS will design your brochure and website, but we can't help you promote your program unless you provide us with the necessary information.
Our publications have several parts: the cover blurb, a section on the academic component (including course descriptions), information about costs and participation eligibility, and, finally, your contact information.
The cover blurb gives a general (and appealing) description of the program and of what makes it exciting and worthwhile. The interior text gives more detailed information about the program, its location, sights to be seen, etc.
A section on the academic component gives relevant information about the nuts and bolts of the program's academic side (where the faculty will be drawn from, internships, special educational activities, information about what languages courses will be taught in, etc.). Course descriptions, taken from the undergraduate course catalogue or written by individual instructors, are essential. It is also important to note which courses fill which group requirements, if any.
Information about costs, including any appropriate disclaimer(s), should also appear in your brochure. Cost information should include tuition costs for both resident and non-resident students.
Participation requirements are also a part of every brochure. This information includes who is eligible for the program, language or course prerequisites, grade and credit requirements, etc.
Finally, the brochure and website include contact information--your vitals, including office address, phone, fax, email and mailing address.
